17 Aug 2020

SMS vs. e-mail marketing

Four good reasons why you should market your company using SMS instead of e-mail

1.SMS opening rates are five times higher than that of e-mail, 90% vs 20%. Also, SMS messages are in general considered as a more trusted and personal way to communicate and receive marketing offers as compared to e-mail.

2.Responserates are almost 8 times higher than e-mail. Response rates of SMS text message marketing is 45% vs e-mail respons rates at around 6%. Not only are your customers more likely to open marketing offers and communications via text, but they’re also more likely to interact with you when you communicate via SMS messaging.

3.Customers are quick to respond. An average person respond to a text message within 90 seconds. With e-mail it takes more than an hour to get a response. That´s why sms text marketing is effective for time-sensitive offers and events.

4.After an opt-in 75% of people don´t mind receiving promotional sms text messages from a brand. A text message from a company is often short and direct to the point which is appreciated. It is also perceived as less intrusive due to the customer having agreed to receiving texts from the company. 

Sources:

https://www.gartner.com/en/marketing/insights/articles/tap-into-the-marketing-power-of-sms

https://www.marketingprofs.com/chirp/2017/33045/email-vs-sms-battle-of-the-heavyweights-infographic

https://www.thevoicesage.com/blog/sms-compared-to-email-infograph